All work

Commercial · 2025

Brutal Fruit TVC

Brutal Fruit

High production value TVC cut for broadcast and for the feed.

The full commercial treatment, lit sets, controlled camera moves and a product hero that holds up at scale. We shot with the vertical delivery in mind from the first setup, so the same day produced a TVC and a set of social cuts that do not look like crops of something else.

Credits

Production: Zaander Steyn. Edit and post: Francois van Schalkwyk.