A scripted year end recap that treats runners as the reason the brand exists.
ASICS wanted a year end piece that felt less like a highlights reel and more like a thank you. We built it around a written voiceover, then cut real race footage against it, start lines, mid pack faces, the last hundred metres. Shot flat and graded warm so the crowds keep their colour. Delivered as a hero film plus vertical cutdowns for social.
Credits
Production: Zaander Steyn. Edit and post: Francois van Schalkwyk.
Gallery
Start line
